If your dental marketing strategy is still not digital, it’s time for an overhaul. Digital marketing facilitates dentists to connect with new patients on search engines, social media, email, and their dental websites.
Internet has changed the way a patient finds a dentist. Today, patients have endless online options to choose a dentist. The most frequently used options are Search engines, Social Media Platforms, Youtube, Reviews and Business Directory Listings and much more. These online options enable a new patient to make a decision about who to choose.
As for a dentist, it’s difficult to be found by a new patient online as the internet is continuously growing and evolving. It’s getting competitive too to reach new patients. If your dental practice does not have a strong online presence then you would definitely be losing out some patients.
Relying solely on Traditional marketing methods may act as an obstacle from reaching new and prospective patients for a dentist. In my experience, I’ve found that prospective patients tend to select providers who made a strong impression with a wide internet presence and positive reviews, strong reputation & authority, and an interesting website.
So, lets look no further and dive deep to understand how Digital Marketing can aid in growing your dental care.
Search Engine Optimization
SEO when implemented effectively, can help dentists attract new customers consistently. A Good SEO Strategy raises the website’s ranking on search Engines which in turn would aid in getting appointments online. The Most frequent search terms like “dentists near me, best dentist near me, root canal treatment near me “and so on are the examples of patients looking out for dentists online. A well Implemented SEO Strategy can help your dental care appearing on top when patients look out for similar search terms.
2. Social Media Marketing
A well-managed Social media platform acts as a bridge between a dentist and their patients. It is very important for a dentist to extend their exceptional service not only during the patient visits but also later. Social media marketing (Facebook, Instagram, Twitter) acts as a medium to extend such service.
Merely having a social media account and posting a couple of times over a week or a month alone may not be sufficient. A Dentist needs to communicate regularly and effectively by answering their queries, providing informative posts and advertising on any new offers and discounts. Building a tribe is also another effective way to communicate with the patients and build trust.
One effective way of handling social Media marketing is to use a content calendar. When the content is planned in advance, one can easily pivot when trends arise.
3. Online Advertising
The Online advertising model (PPC) will help acquire new patients from search engines in the fastest way. Google’s PPC network (Google Ads) allows you to advertise your practice on the different websites your potential patients visit— including on Google search results (as text ads), on any website (as image or video ads), and on YouTube (as video ads).
4. Dental Video Marketing
Video Contents are very crucial for healthcare industry since Google research says, about more than 1 billion health related searches happen every day, with Facebook and Instagram showing the highest user engagement rates with respect to video contents. Hence, it is Imperative for dentists to create and distribute video contents in order to attract your patient’s attention.
I hope the article helped you understand the significance of Digital marketing for a dentist to promote your practice and to acquire new patients. It’s time to upgrade your outdated dental marketing techniques so that you don’t inadvertently send patients to your competition.
If you are interested in getting a Digital Marketing consultation for your dental clinic, feel free to fill out the form and I shall connect with you to take it forward.
Alternatively, you can schedule an appointment with me using the link.
Thank you for taking your time to read the article. Please feel free to drop in your feedback if this article helped you.
Are you a person who is consistent in Penning down your ideas and thoughts?
Are you someone who loves to share your experience with others?
Then you should definitely start Blogging.
Oh, come on, it’s not that hard you see.
I was always evasive when it came to blogging. I had deep thoughts back in my teen age if I had to really shell a bomb to build a blog.
I really imagined and concluded that it might put a dent on my wallet and I had no clue if it’s going to benefit me down the line.
In fact, I Love writing but there was always a part of me which was confused if it’s going to be read by people? Will I be able to convey what I really want to and so on and so forth?
After a lot of failed efforts on trying to understand how to create a blog and after listing down the requirements to build a blog, I finally learnt that it was not hard after all.
Did you know you could create a blog for free?
Did you know you could create a blog and earn money?
Did you know you could create a blog on Medium or you could create a blog on WordPress?
If you answered No, then fret not..Let’s just jump right in to understand how to create a blog?
What is a Blog?
A blog is a Website that mainly focuses on written contents. It is also called as blog posts.
Anyone can write a Blog post on any topic imaginable.
A blog is created with an intent to share the ideas with likeminded people.
A blog also allows the blogger to interact with the readers and further the connection.
It also helps build trust in the readers mind thus facilitating a strong bond which in turn facilitates the blogger to earn money from the blogs.
Without any further ado, let’s get started…
Requirements for a Blog
Requirements for a blog? Yes, you read it right. There are couple of things that you need while creating a blog.
Don’t worry, I’m not going to suggest a list to be purchased. I’m sure you would already be having these without which you won’t be reading this article in the first place.
Oh! this is the very basic requirement… How would you write if you dint have a Laptop or a desktop or an iPad?
You may think holding a mobile might solve the problem, but honestly No.
You should definitely have a Laptop /Desktop or an iPad.
Our present generation own either of these as a mandate. Lol! Thanks to the technology.
It is recommended that you have a website that houses all your blog posts.
It becomes easy for the readers to connect to all your blog posts and you actually build a personal brand in doing so.
Above all, you need Passion to write. If you want to be successful in blogging, you need to keep giving contents and not just any contents, but contents that matters without which you won’t get any traction.
In blogging, Consistency is the key. It’s very important you write at least 500 words every day. It’s a long Journey but worth every mile.
Now that the requirements are listed, lets understand how to create a blog ?
Identifying the Niche
Identifying the Talent, Passion and what market needs
The first step to creating a blog is to identify the niche. We need to be clear on what we are going to write. In order to identify the niche, you can first pick a piece of paper and list down your talents and what you are good at.
You can also list down what you are passionate about. This will help you derive at a conclusion once you identify what the market needs against what you can offer.
After you have identified your talent and passion, do a market research to understand What people are looking for, what contents are mostly searched.
You can use free keyword research tools to do the market research.
3. Choose a Single Niche
It’s advisable to choose a single niche and not focus on multi niche.
This is very important because, readers might tend to get confused because you would be discussing on multiple topics that might not make sense.
If you are creating a blog from which you wish to earn, then multi niche blog is definitely a bad idea.
There are various niches to choose from .You can choose
In fact you can also blog about your experience if you love travelling ..
Options are too many.
4.Building a Content Calendar.
Content calendar is a planned schedule of when and where you plan to publish contents.
It’s more like a tabular form and when you plan, you would be able to manage time and strategize your posts in a better manner.
Content calendar helps you keep track of deadlines and it gives you visibility on what you are working on.
Create a Domain for the Blog.
After you have identified your niche, next step is to…
Create a domain for the blog.
So, how do you do that?
Make sure it is relevant to the niche you choose. You can’t call your blog digimania when you are going to write about food. Can You? Lol!
Always ensure it is easy to remember….
A blog represents the blogger, a reader must be able to relate and remember your blog name without having to drill deep to get to your blog.
Make sure the name isn’t confusing… Well, let me give u an example.
Everyone knows Flipkart, the spelling of Kart is actually KART and not CART.
If someone who doesn’t know Flipkart starts searching they might end up typing cart instead of kart.
See, it can be very confusing…
2. .Com extension
While choosing an extension, I Strongly recommend you to go for a .com extension because a .com domain lends credibility to your brand.
And It’s purely optional. Feel free to choose other extensions as well.
3. Buy a Domain and a Hosting
To get your blog up and running you need two things:
Domain Name and
Blog hosting (also known as web hosting).
Let me quickly explain Domain name and Web hosting.
Web hosting is the place where all the files of your website live. It is like the home of your website where it actually lives.
A good way to think about this is If the domain is the address, then web hosting is the plot of land where you’ll actually build your house.
It’s as simple as that.
The good news is that these typically come packaged together.
Some of the domain providers are Godaddy or Name cheap and hosting services are A2,Wpx and Hostinger.
Feel free to choose …There is no stopping.
But you can also create a blog on Medium which is absolutely FREE.
You just need to sign into Medium and Start creating blog post.
4. Build the website
After you have purchased the domain name and hosting, you need to build your website.
You can create a blog on WordPress and you can build your site because they have a lot of theme to offer and most importantly you don’t need to wait for a web developer to assist you.
Creating Outline for the Blog Post
It is very important to create outline for your blog posts before you start writing.
The purpose of an outline is to help organize and check if ideas connect to each other, or whether some points need more support.
It helps give an overall picture.
So, how do you create an Outline. You can do this using Mind Maps.
There are various tools in the market to build mind maps. You will see the clarity that it gives once you build your mind map.
I have personally tried Mindmeister. Check the visual representation of the blog post using Mindmeister .
While creating contents, there are important points to bear in mind.
Choose an Attractive Headline
A reader decides to read your blog only if your headline attracts them. An alluring headline stimulates curiosity and encourages clicks.
Use the first paragraph of your post to clearly define the topic of your article and provide a possible hook to keep the reader reading.
3.Create In–Depth Contents
The longer the content better the blog. But break it up. Readers always enjoy titbits.
4. Use Images
Always use images that are relevant to the contents. You can also include your own image or drawings.
5. Engage the Reader
At the end of your blog post, a common tactic used to engage readers is posing a meaningful question to your audience asking them to reply in the comments.
6. Avoid Plagiarism
Do not copy from other sources. Use original Content.
7. Use Simple Language
Keep the language simple and easy for everyone to understand at the same time making it interesting. Avoid grammatical errors.
Once you follow the above guidelines to the T and create contents, Now all that you have to do is Publish and Promote…
Publish and Promote
Creating a well-designed blog and writing great content is just the start.
In order to get readers for your blog you will need to spend some time promoting it. So, how do you do it?
You can start with sharing to your friends and family. This is the easiest part. Just share the link on WhatsApp or telegram to your friends and family and ask them to Share it. It’s Free marketing…
2. Post it on your social media platforms like Facebook, Instagram and Twitter
3. Collecting the email addresses of your visitors (Get their permission first), you can then notify them when you post something new on your blog.
4. You can also use digital marketing strategies like SEO and submit to the search engines
That’s it, your blog is ready and now the final step is to monetize your blog.
How to monetize your Blog?
This doesn’t happen immediately. It takes time, Consistency and a lot of hard work to reach this stage. There are ways to monetize your blog.
You can sell products or services that are relevant to your niche. For eg, if your niche is Baking, you can sell home baked products on your blog which would generate income.
Once you have a popular blog, advertisers will be hounding you for the opportunity to advertise. You can make use of google AdSense in this scenario.
This is all about how to create a blog and earn money with it. It’s simple isn’t it?
Do you love chocolates? Well, who doesn’t ? We have a tendency to offer chocolates for petty change right? Yeah! that’s India for us.Well, have you observed chocolates find its way into our shopping essentials more so when you are out there shopping with your children ? But wait! Why am i talking about chocolates in an article which is about Marketing? Read on to know why?
Have you ever picked up a product with quantity that is too less for the price offered? If you have answered No! Let me ask you, have you ever tasted “Kinder Joy”? If you have answered Yes!,there lies the answer to your question of why I have brought in the example of Chocolates to elaborate on Marketing. If the answer is still No! take a child to the supermarket and to the chocolate rack,I’m sure you would be forced to reconsider your thoughts.
Kinder Joy is a candy made by Ferrero . Its package is like an egg where one half is filled with milk cream and cocoa and the other half comes with a toy and a spoon. Are we paying for the chocolate as a brand or for the toy and the way it has pitched itself in the market? We are still confused. Yet, everytime we are there shopping, aren’t we forced to pick Kinderjoy? That is the Power of Marketing.
The first impression that a marketing content creates leaves an everlasting impression. Afterall, the first impression is the best impression isn’t it?
Have you ever purchased a product by just looking at an advertisement? Hell yeah! we have all been there.But, if you haven’t, then you probably are a rare species :-).
Marketing is all about sending the right message to the right person at the right time and at the right price. Marketing is part science and part art. It is part science because it helps one understand what is going on and it is part art because it aids in appreciating the nuances of human behaviour.
If you have ever wondered how powerful marketing is and what strategies are to be used and if you are keen to learn the nuances of marketing, well, you are at the right place. So, lets dig deep to understand why marketing is important and we will also talk about the marketing mix and its effect on the business.
What Is Marketing?
Marketing in simple words can be listed in five steps
First step is to create a product which is worth Making and worth talking about .This is called Niche selection which is a very important aspect of marketing.
Second step is to design and structure the products in a manner that will aid the target audience to benefit from.
Third step is to create content that would entice the group. Basically tapping the market
Fourth step is word of mouth. This is a very important step where people spread the word. This is one of the powerful channels of communication.
“If you have an unhappy customer on the internet, he doesn’t tell his six friends, he tells his 6000 friends “ — Jeff Bezos
5. Fifth, the important yet often ignored step is consistency. Every marketer has to build confidence in the consumer’s mind and it has to be consistent.
Marketing is not the art of finding clever ways to dispose of what you make.It is the art of creating genuine customer value — Philip Kotler
We cannot solve our problems with the same thinking we used when we created them. Companies that help customers shift their thinking will be more effective at solving problems and ultimately selling products.
The 4P’s Of Marketing
Have you ever heard about the importance of 4P’s in Marketing? This is called the Marketing Mix. Marketing mix refers to the elements that capture and promote a brand or product to the niche selling points. The 4P’s are classified as Product, Price, Place and Promotion. Wait,you may be thinking, what’s the big deal about this? Well!, there’s more to it than it meets the eye. These 4P’s are the pillars of any marketing strategy. It looks very simple but one has to dig deep to understand the nuances of it. Come, let’s dive into it.
Product — A Product can be a tangible or an intangible good that meets the needs or wants of the consumers. While creating a product , one has to have a clear grasp on what your target audience wants and what makes it unique. The product should have its own USP(Unique selling Proposition) to tap the market. This is where we focus on the Niche.
Price — Once a concrete understanding of the product offering is established, we will have to move on to the Next P which is Price. Price determination is a very important step that will determine the profit margin, supply, demand and the strategies.
Promote — Now that we have a product and a price, it’s time to promote it. Effective promotion requires dissemination of differentiating product information to consumers. There are multiple ways to promote which is not limited to Advertising, publications, Digital marketing and more. Each touch point must be supported by a well positioned brand that will maximize the Return on Investments(ROI).
Place — We have already mentioned this at the beginning of this article. It is to provide right information to the right consumers at the right place and at the right price and at the right time.It is Imperative and critical to identify the location or geography where you are going to position the product.
The above 4P’s are critical for building a good marketing strategy for any product/ brand. It also aids in effectively positioning the brand or product in the marketplace.
I understand that it’s very hard to grasp everything at one go, but when one starts to wrap their mind from a business perspective, it’s a piece of cake. None can create a brand overnight , can you? One has to be wise to use the 4P’s effectively to become a successful brand. No one will remember you when you are positioned as number 2 , it’s always Number 1. We have to always strategize our propositions in a manner where our only motive would be to become a Market leader.It’s no joke. Wait! there’s more about branding and a lot more about personal branding, but, let’s discuss personal branding a little later in this article.
How Is Digital Marketing Different From Traditional Marketing?
Now, that we have a fair idea about the fundamentals of marketing, how about we learn a little about Traditional and Digital Marketing?
For many businesses it is challenging to decipher the right “Marketing Decisions” because it makes a huge difference on their results. When a Business gains clarity and deep understanding on the difference between Traditional and digital marketing , they would be able to come to a consensus on which method is appropriate and how it should be applied.
The fundamental aspects of traditional marketing remain the same for over decades. The selling techniques rely largely on the 4P’s that we have already discussed. Some of the common traditional marketing techniques are
a. Print — Newspapers, Magazines etc
b. Broadcast — Radio, Television etc
c. Direct Mail — Postcards etc
d. Telephone — Telemarketing,SMS Marketing Etc.
e. Outdoor — Fliers, Billboards etc.
On the other hand, Digital Marketing is the promotion of any product / service using e platforms or the digital space. With technology growing at a rapid pace, it gets easy to connect with the audience quickly and in fact it can be personalized too.
There are 2 types of Digital Marketing Strategies
Pull Marketing — Typically used for building brands. As the name suggests, customers are pulled towards the brand with a targeted message. Some of the common pull marketing strategies are Online forum, expertise sharing, Blogging, expert opinion, Content sharing, Media networking etc.
Push Marketing — The Communication is pushed to the audience irrespective of whether they want to receive the communication or not. Some of the Push Marketing strategies are Email, Newsletters, Referral networks, user incentives, Social media, paid advertising. Good marketing is all about good communication. A communication has to be simple and clear for the audience to understand it better.
What makes digital marketing different from traditional marketing?
Both the marketing techniques have their own pros and cons.
If the product is generic with a very wide targeting group, TV ads can reach millions of people at a very low cost thus making traditional marketing very effective.
There are some chunk of people who still adopt to traditional methods like radio and newspapers and these people can be targeted easily over the conventional method of traditional marketing
Unlike traditional marketing, unlimited content can be placed on the internet thus making digital marketing very effective
Online Contents can be localized based on geographies
Comparison and testing is very much possible over digital marketing
Digital marketing allows two way communication.
Traditional marketing does not aid in deep marketing.
The debate of digital marketing and traditional marketing is age old and is far from over. Though traditional marketing still helps a lot of business , with advancements in technologies and millions of people using the internet for their day to day activities, it allows the businessmen to take a calculated risk without putting a dent in the wallet.
A Gist About Direct Response Marketing?
Direct response marketing is created with an intent to invoke a quick response. The consumers are asked to call a number, visit a website etc. .It’s basically a call for action.
A simple example which every one can relate to is Teleshopping. Have you purchased that famous multi purpose table from teleshopping? Does that ring a bell? Ok, ok..It does. Coz I have purchased it too. Well, Moving on.
A Brief About CATT Marketing Funnel
How far would you go to create good content for your Target audience?
There are 2 aspects to content marketing. One is to create good content and the other is to market it properly.
To create good content, there are few key points that we need to focus on. We can’t blindly create content and expect results. This is where CATT Marketing funnel comes into picture.
Wealth = n^CATT
Before we choose to create good content, we need to identify the niche.We need to choose the right niche to be successful .Let’s discuss a little about Niche selection.
Niche has to be chosen keeping in mind the talent, market and passion. We need to have a combination of all three to choose the right niche.
Let me give you an example to help you understand it better?
You want to be a baker.
Passion: You should be interested in baking. You can’t blindly bake because the end result might be devastating
Market : You need to identify if people would be willing to buy if you bake ? You need to identify the right market to tap.
Talent: You need to take a self test to understand if you have the talent and necessary skill to deliver a good product.
If all the points check out, you have identified your Niche.
[c] : Content: Now that the niche is identified , the next important step is to create valuable and good content. This can be done through blog posts, videos, lead magnets,live webinars etc. A good content will aid in providing the user with complete information and will help the user make an informed decision.
[a] Attention: The next crucial step is to drive attention(Traffic) to your content Using SEO, Social Media, Paid Ads and referrals.
[t]: Trust: Once a good content is created and attention is driven, trust follows . You need to build trust with your audience using marketing automation and retargeting to retain the attention.
[t]Transaction : The final step is to convert the leads into consumers using natural sales methods.
What is Integrated Digital Marketing?
Integrated digital marketing is the combination of multiple marketing strategies to form a cohesive online approach for the business.
In simple terms its a mixture of
Creating value driven content that gets advertised on social platforms
Driving traffic to the social media pages/blogs
Creating a mailing list to target and retarget the customers by running campaigns or promotional contents
Creating campaigns on social media to target audience
Investing in Search Engine Optimization to produce long term returns.
Finally converting the leads into sales.
If you want to know on how to plan and execute an integrated digital marketing, click here
All About Personal Branding And Mass Trust
How to be a brand? Are you confused? You read it right? You can become your own brand. But how?
Well,personal branding is an act of marketing people and their careers as brands. Sounds interesting isn’t it? If you want to make an impact in this world, personal branding is the way to go.
Evolution of personal brand
Learn: Learn a new skill and master the skill- It is imperative to learn a new skill and also mastering the skill that you learn. Half baked isn’t good enough.
Work :Apply the skill and put it to work-once you have mastered the skill , it is essential you put the skill to use. What would be the point if you have studied medicine and mastered it but don’t treat patients?
Blog: Create content for people to read through blogs. Share the experience of your work because when you write you are building your own brand. When you share your experience, you become an influencer.
Consult– Promote the skill by consulting other businesses.
Mentor — Teach others who want to be a replica of the person you are.Not only do you end up sharing your knowledge but you end up becoming a Personal brand.
Start your own product or service business service. With your constant effort to share your knowledge and experiences , you can eventually start a business service or your own product.
So, a quick question: Which personality pops up in your mind when you hear about Personal branding? If you have answered, you have understood the concept.
To Sum Up
Ignoring marketing is like opening a business and not telling anyone about it. The gap between what is expected and what you deliver is where the magic happens, in business and in life- Jay Baer
Thank you for taking your time to read the article. Please feel free to drop in your feedback if the article helped you.